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We are seeking to expand our team with a talented, data-driven marketer focused on content creation and digital marketing. The Marketing Communications Specialist will be responsible for implementing digital marketing strategy, including content as well as inbound and outbound activities. This role will contribute to spreading the Veronym story to a wide range of audiences and help in marketing positioning for the DACH region.

Responsibilities

  • Develop and implement marketing campaigns by identifying the content type, best release time, and best distribution platforms to maximize campaign results
  • Develop content for website and social media platforms
  • Develop and implement outbound marketing activities
  • Utilize the available digital communication platforms to acquire new audiences and retain existing followers/subscribers
  • Ensure that guidelines for the tone, style, and voice of all brand content are well-aligned
  • Collaborate with internal departments to ensure content is consistent and compelling across all platforms
  • Optimize brand website and its landing pages to best support the overall marketing direction
  • Conduct market and competitor research on best practices and industry standards
  • Measure and analyze all executed marketing efforts
  • Prepare and present reports regularly on campaign efforts
  • Work towards ongoing search optimization and ROI maximization
  • Identify and monitor key SEO KPIs, such as redirects, click rate, bounce rate, etc.
  • Stay up to date with the latest SEO/SEM and digital marketing latest trends and best practices
  • Create and implement digital marketing calendar and materials: content, email blasts, visuals, and promotional materials

Qualifications/Requirements

  • 3+ years of marketing experience with proven records in digital marketing
  • Experience with Content Management Software
  • E-commerce industry and conversational marketing experience a plus
  • Excels at managing multiple initiatives simultaneously within tight deadlines
  • Strong creative, analytical, problem-solving and planning skills
  • Develops strong partnerships, recognized as a team player
  • Proven ability to take initiative, influence others, and achieve results
  • Skilled and comfortable at working in a highly matrixed organization
  • Excellent written and verbal skills
  • Language skills: German and English

Desired Characteristics

  • Is a fantastic partner who performs through strong collaboration
  • Is highly curious and never settles for good enough
  • Is data-driven and analytical, while also being a creative thinker
  • Is focused on how marketing drives quantifiable business results
  • Loves testing, learning, and taking calculated risks
  • Constantly pushes the boundaries of “what could be” to drive innovation
  • Is familiar with technology tools to support digital marketing
  • Is an excellent writer & communicator
  • Has the ability to simultaneously collaborate with diverse teams across different global locations
  • Can work with creative agencies (PR, advertising, digital) to drive success
  • Has experience with social media channels and CMS

Location

Veronym Holding GmbH, Germany, Berlin or Munich

Employment type: full-time

Salary: open to negotiation

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